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Research papers

The global village lives

This paper covers similarities and differences between countries and cultures which can affect how qualitative methodologies can be applied to offer comparable, research data to international marketers. The paper describes three ways of helping to...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Jane Gwilliam, György Pásztor
Company: KANTAR TNS Malaysia
October 28, 2001
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Citation

Gwilliam and Pásztor (2001a, October 28). The global village lives. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-global-village-lives